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Social Impact Integral to CloudSmiths’ Business Model

Thursday, 29 April 2021 22:05
Social Impact Integral to CloudSmiths’ Business Model
“The business of business is improving the state of the world.”
– Marc Benioff, Chairman & CEO, Salesforce

Salesforce, and CloudSmiths as a Salesforce partner, promote the concept of the “connected non-profit”, which nurtures the value of understanding all stakeholder data, from donors to service delivery. – the NPO arm of the Salesforce business – was developed specifically to promote this way of integrated thinking: understanding that a connected non-profit is better able to engage with its constituents, donors and beneficiaries. This optimises fundraising; data management and evidence-based decision-making for Non-Profit Organisations (NPOs).

Previously, the CloudSmiths NPO Programme functioned separately from the company’s main business, but today it is integrated into their business model to better serve such organisations.

CloudSmiths’ NPO programme forms 9% of their overall service revenue. The business has worked with organisations such as Afrika Tikkun, Greenpeace, Médecins Sans Frontières (Doctors Without Borders), and Save The Children, which are just a few of the more than 50 non-profit customers that CloudSmiths services.

Duncan Brown, Senior Consultant at CloudSmiths and head of their NPO programme says, “At CloudSmiths, we believe that NPOs have a significant role to play in effecting change in the South African environment.” Brown mentions that while this is not purely a philanthropic effort, the profit margin is smaller for CloudSmiths. NPOs still pay for the Customer Relationship Management (CRM) platform, but CloudSmiths is able to provide these organisations with an even further discounted rate, enabling NPOs to take advantage of the product donated through the Salesforce 111 pledge, where non-profits have access to free licensing through

One example of how CloudSmiths helps NPOs is their partnership with The Guide Dog Association of South Africa, through the configuration of a new CRM platform on which this organisation can manage the lifecycle of their guide dogs and thus understand and improve the services and assistance they offer.

Brown says that in addition to improving the organisation’s relations with donors – thereby increasing donations – this database will also allow them to track the life cycle of the different lines of guide dogs from birth through to placement, kennelling and beyond. The data could then be used to advise which dogs are the best to breed for improving the desired traits, and which dogs would be best suited for the various specialities.

“Our core goal is to give NPOs access to world leading CRM technology to better manage their data,” says Brown. In doing so, the non-profit is empowered to be more efficient in funding and delivering the services that are part of their vision and purpose. “CloudSmiths is committed to the 1-1-1 pledge, dedicating a minimum of 1% of its time, resources and products to non-profit organisations, for the betterment of all society. The model is underpinned by the philosophy that profitability and philanthropy are not mutually exclusive – and this means social impact is an integral part of CloudSmiths’ DNA.”

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The Dynamic Technologies website was last updated on 29 November 2022