CloudSmiths at the Salesforce World Tour Essentials in Dubai 2024. From left: CloudSmiths Executive Head EMEA, Phil Malcolm; CloudSmiths Executive Head of Customer Acquisitions, Tamsyn Partington; Salesforce Senior Vice President EMEA Growth Markets, Robin Fisher; CloudSmiths Head of Marketing, Patrick Eriksen; and CloudSmiths Executive Head of the MarTech Product and Solution Engineering, Anton Kopytov.
CloudSmiths, a Dynamic Technologies group company, has attended several Salesforce World Tour Essentials events across the globe this year as the company celebrates a decade of partnership with Salesforce and a Long-Standing Partnership trophy awarded by Salesforce.
Part of this valuable partnership includes CloudSmiths’ continued attendance at Salesforce World Tour Essentials events, which are a highlight in the tech industry’s calendar. Held in major cities across the globe, they provide excellent networking opportunities and informative learning and knowledge-sharing experiences where attendees can gain a better understanding of specific Salesforce products.
CloudSmiths remains committed to growing and strengthening the relationship with Salesforce, and as a proud Gold sponsor for World Tour Essentials Dubai, the company was well-represented at the event. Phil Malcolm, Executive Head EMEA at CloudSmiths, says, “We attended Salesforce World Tour Essentials Dubai with our marketing and local sales team, and the experience was great. Having lived in the region between 2006 and 2013 I was impressed with the scale of growth across UAE, including the Salesforce Ecosystem, which is growing rapidly with heavy investment in localised data centres (Hyperforce). This makes doing business in the region easier.”
Malcolm adds, “Outside of UAE, countries like Saudi Arabia and Qatar, which would have been described as less technology-focused 10 years ago, are now at the forefront of local and overseas investment and will be a focus of ours in the coming years. For any company looking to expand their footprint, the Middle East has so much opportunity; the future is really bright here.”
Patrick Eriksen, Head of Marketing at CloudSmiths says, “It was great to be back at the Salesforce World Tour Essentials Dubai event this year. The sheer number of attendees, which tripled since last year, reflects the region’s rapidly growing interest in Salesforce. Our decade of experience, data-centric approach, and competitive pricing put us in a prime position to continue meeting this demand, especially in financial services, which is a key strength of ours. We look forward to further expanding our footprint in UAE and surrounding region.”